A few years ago even our largest customers have been terrible spenders. Imagine, they started every promo campaign from involving consumers, awarding them with prizes, increasing sales and... forgetting about everything until the next promotional program.

Our colleagues in the market are modest :( Modest even not in Ukrainian way somehow. They conceal their work with amazing stubbornness. And if you want to create a view of market basing on implemented projects, prepare for a long-term research and “digging” in public sources.

Under the loyalty programs RAM understands something much greater than the saving discounts and gifts. This is, first and foremost, personal appeal and dialog with the consumer.

Instead of meditating on the festival cases it’s better to learn cool, non-standard, and most of all, working social projects. Our choice – kickstarter.com.