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integrated
marketing
solutions
UA EN

EKO MARKET

Loyalty Program

Task

Transform the discount program into the loyalty program for one of the largest retailers

Challenge

Create brand for loyalty program, which will meet the positioning of the EKO market as a store for rational buyers.

Our approach

  • Developed all elements of Thanksgiving Daily loyalty program: creative idea, mechanics, communication platform, technical implementation, site, as well as set up hotline.
  • We conduct email and sms mailouts, promotions to increase the loyalty of the program participants, and continue to provide full technical support to the loyalty program and consulting support.
eko
eko

Our approach

  • Developed all elements of Thanksgiving Daily loyalty program: creative idea, mechanics, communication platform, technical implementation, site, as well as set up hotline.
  • We conduct email and sms mailouts, promotions to increase the loyalty of the program participants, and continue to provide full technical support to the loyalty program and consulting support.

Business results

  • During four years of the program, buyers activated more than 1 million cards.
  • The cost of loyalty program for EKO market decreased if compare to the discount program.
  • The loyalty program helps keep existing customers, increases and develops repeat sales, and collects detailed customer information that is the basis for decision making at the company's strategy level.
eko
eko
eko