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UA EN

Nutricia

Loyalty program

Task

Become the # 1 brand for young and expectant moms. Build trust in the Nutricia brand and boost sales.

Challenge

Improve brand loyalty towards Nutrilon, change the consumers’ choice through anticipating their needs.

Our approach

We have created an integrated personalized service for pregnant women and mothers, where they can find answers to any questions about maternity, pregnancy, and children; The target audience receives answers from specialists - medical staff, but not from the brand.

The ecosystem included website, mobile application, 24/7 hotline, Youtube channel, social networks (Facebook and Vkontakte), and online store.

Agency proposed new communication strategy that aimed at creating a new value for the target audience and a new format for consumer dialogue.

nutricia
nutricia

Our approach

We have created an integrated personalized service for pregnant women and mothers, where they can find answers to any questions about maternity, pregnancy, and children; The target audience receives answers from specialists - medical staff, but not from the brand.

The ecosystem included website, mobile application, 24/7 hotline, Youtube channel, social networks (Facebook and Vkontakte), and online store.

Agency proposed new communication strategy that aimed at creating a new value for the target audience and a new format for consumer dialogue.

Business results

  • The newly created eco-system of the brand has provided long-term contact with the target audience with a custom mix of channels for engaging new entrants.
  • More than 150 thousand women joined the project
NUTRICIA
nutricia
nutricia